They’re the ones inspiring us to be leaders in science and nutrition.
We invest in investigation to help pets have a longer and healthier life. That’s the reason why the quality of our ingredients and pet formulas is the best, and the reason why we’re a company 100% dedicated to pet care.
At PURINA® we share your passion, and we will never stop looking for new ways to improve your pet’s life.
Pets are our life companions. Learn more about our advances in health and welfare!
At Purina, pets are our passion. They inspire us to be leaders in science and nutrition. At Purina we share your passion and constantly look for new ways to improve your pet life.
We Do Our Homework
Did you know we're a global leader in pet nutrition research? From finding out what drives obesity to studying the effects of new trends and discoveries in human nutrition, we've got it covered. That's because we don't want to follow the industry - we want to push it ahead. It's all part of our mission to enrich the lives of pets, and enable them to live long, healthy lives.
With our eighty years of experience in this industry, conducting research is nothing new for us.
We Don't Study Ingredients in a Vacuum
We think the best ingredients are ones that aren't just good solo players, but excellent team players as well. That's because ingredients can often enhance one another's performance. A smarter nutrient blend is going to be more digestible and effective for a pet than a single ingredient. That's why we don't formulate our pet food on an ingredient by ingredient basis, but instead measure how different formulations affect a pet's overall health. This is how we've maximized the benefits of ingredients like whole grains, including corn, which have been shown by long-term studies to provide a strong complement to vegetables and protein sources like meat, fish, and soy, while also promoting digestive health.
All Pets Should Have Access to Complete Nutrition
What's the point of making better pet food if more pets don't get to eat it? We believe game-changing nutrition should be available for pets everywhere. That's why we offer a wide range of products that allows pet owners to choose a food that's right for their pet. We want every pet owner to feel confident that their pet food meets or exceeds state and federal regulatory standards - but we also want every pet owner to feel confident they've made the right choice.
THAT MEANS SHELTER PETS TOO
We're equally passionate about pets that are still waiting for loving homes. That's why in 2011 we donated Purina pet food to over 1800 shelters and rescues.
Pet food quality and Safety
WHAT IS QUALITY ASSURANCE AND WHAT DOES IT MEAN FOR YOUR PET´S FOOD?
Quality assurance is a series of standards and processes put in place to ensure that a product is safe, well-made, high in quality and consistent in its properties. It's what we do to ensure that when you bring a cat food or dog food home, it's safe to eat and made with ingredients that live up to our high standards. Beyond that, it ensures the consistency of our pet foods, so that every item will have the flavor your pet has come to love.
Many quality assurance practices are industrywide, like meeting or exceeding FDA, USDA and AAFCO standards, but Purina goes above and beyond those requirements. We're constantly working to elevate our ability to track and monitor every single ingredient in our food, and all of the processes that go into manufacturing them and bringing them to the store. The more comprehensive we can be, the more we can guarantee that our pet foods are fresh and safe for your pet. Why does Purina go beyond industry standards? If you ask anyone who works in quality assurance here, they'll tell you the same thing - we do all this because it's the right thing to do.
OUR PEOPLE ARE WHAT REALLY MAKE THE DIFFERENCE
We believe that the best way to ensure high quality is to hire the brightest, smartest experts in the field to fine tune all of our processes. While many companies have a small team ensuring quality, we have 33 experts working every day to make sure our methods are absolutely state-of-the-art. Beyond that, we employ the most passionate, hardworking people in all of our factories, and we invest a lot of time and effort into training them to be as educated, comprehensive and safe as possible. We even go beyond our employees, training select retail partners to handle our products with proper care.
TECHNOLOGY IS THE SECRET INGREDIENT
We believe in supplementing our quality practices with leading-edge technology where appropriate. Purina is expanding the use of technology to further screen ingredients for purity and we strive to know where and who our ingredients are coming from. All our raw ingredients are tracked from the time of receipt at our plants, through their inclusion in finished products and on to our customers, and we are working to implement tracking systems that establish a chain of custody back to the ingredient origin.
Creating a Better World for Pets and Humans Alike
The world of pet welfare and pet cause goes far beyond shelter walls and into rethinking what we can do to create a better world for pets and the people who love them. As a company guided by a passion for pets, we're committed to using our scale to do more than just donate. We want to work shoulder to shoulder with pet welfare experts, to inspire pet lovers to get more involved, to change perceptions of shelter pets and to create more powerful bonds between pets and people.
What We Do For Pet Welfare and Pet Cause
As complete and balanced, high quality pet food is our biggest focus, it only makes sense that we would use it to feed shelter pets across the nation, giving them the nutrition they need to be healthy for their future families. We've invested over $10 million in pet welfare and pet communities across the country, with a portion of that going to pet food and litter donations.
Did you know that less than a quarter of people thinking about getting a cat or dog consider visiting a shelter or rescue organization? That's because communications surrounding shelter pets often paint them as abused and unhealthy, while portraying shelters as dismal, dirty places. These images don't do justice to the innovative shelters full of caring people and lovable pets that we work with every day. That's why we're working to change perceptions with Purina ONE's fun and easy Facebook game, Bowl by Bowl, which feeds shelter pets while giving them the credit they deserve.
Part of advancing the pet welfare cause is inspiring different organizations to work together to utilize all of their strengths and help more pets find homes. That's why we work hard to help large and small organizations alike connect and share their wisdom, and to help members of different communities gain easier access to the pets that will change their lives.
INSPIRING PEOPLE TO GET INVOLVED
We encourage people to adopt by sharing the many ways pets benefit our lives and exposing new ways for passionate people to lend a hand to their local pet welfare organizations.
We Believe Adopting a Pet is Good for People, Families and Communities.